Performance projects with no playbook.

Some projects have never been done before. A pit crew chasing tenths of a second, race after race. A team swimming non-stop around an island. A thousand-kilometre walk across an emirate, filmed for a documentary. The problem is the same: many moving parts, people under pressure, a fixed date and everyone watching. It’s the problem I’ve spent the last decade working on.

What I do

Scoping and feasibility

Is it possible, and what will it take?

Performance planning

Preparation, training, recovery, nutrition and risk.

People

Selecting, preparing and supporting the team.

Operations and logistics

The right people and kit in the right place, whether that’s at sea or in the middle of the desert.

Delivery

On-the-day leadership and decisions under pressure.

Review and legacy

What we learned and what happens next.

Who it’s for

Sports teams and governing bodies, event owners, government bodies and foundations, and brands running performance challenges.

How we can work together

Advisory: you run the project; I help you plan it, stress-test it and avoid the expensive mistakes.

Embedded delivery: I lead or co-lead the performance side, from planning to the finish line.

Case studies

Haas F1 Team pit crew during a pit stop
Photo: Haas F1 Team

F1 Pit Stop Performance

Faster stops. Fewer injuries.

Read the case study →

Walk1000 team crossing a desert dune in Abu Dhabi

Active Abu Dhabi

From one swim to an emirate-wide movement.

Read the case study →

Got a project without a playbook?