
Performance projects with no playbook.
Some projects have never been done before. A pit crew chasing tenths of a second, race after race. A team swimming non-stop around an island. A thousand-kilometre walk across an emirate, filmed for a documentary. The problem is the same: many moving parts, people under pressure, a fixed date and everyone watching. It’s the problem I’ve spent the last decade working on.
What I do
Scoping and feasibility
Is it possible, and what will it take?
Performance planning
Preparation, training, recovery, nutrition and risk.
People
Selecting, preparing and supporting the team.
Operations and logistics
The right people and kit in the right place, whether that’s at sea or in the middle of the desert.
Delivery
On-the-day leadership and decisions under pressure.
Review and legacy
What we learned and what happens next.
Who it’s for
Sports teams and governing bodies, event owners, government bodies and foundations, and brands running performance challenges.
How we can work together
Advisory: you run the project; I help you plan it, stress-test it and avoid the expensive mistakes.
Embedded delivery: I lead or co-lead the performance side, from planning to the finish line.


